The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjrn Gulden plans to sell the sneakers and donate the proceeds to charity The Rise of Yeezy: How Kanye Changed The Sneaker Game Forever Adidas has piles of Kanye West's Yeezy shoes and no idea what to do with them 'If you can't sell and you can't destroy, what's your option?' MarketWatch Adidas Reviews Kanye West Relationship on Yeezy Shoe Deal Bloomberg
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